Axioms of Web Design

I was looking through the web looking for something that would catch my eye and make me want to find out more about. I stumbled upon a sub page of Swiss Airlines called World of Swiss that was something I haven't really seen before especially on an airline website.

First the design is beautiful. You can see right off that there is a left side and right side. the right side has quick shortcuts if you want to get to a certain point, or on the left you can scroll through and it will talk about everything you could want to know about their airline, from what it looks like inside the plane, to the people behind the scenes, or even the flight paths they take, at the end of the scroll is a live feed of flights that are currently underway which is really cool to see. 

The communication objective here is to be more transparent and let people see what they are actually all about, they don't have to explain anything except that they are an airline and can fly you around the world, but they take it to the next level. It is a great campaign to get people more interested in flying with them or maybe even taking a career with Swiss. 

The website is extremely intuitive and flows very well with the scrolls. You don't have to click on something and wait for it to load, it will fly past the things you don't want to see as if you are flying, it feels really smooth going through it.

Having red as their color makes the contrast great against the grey sky, it is easy to read what they have written and everything stands out where it needs to. Overall I think this is a great example of a web design that will keep people interested. I know I was stuck on it for 30 minutes just playing around with everything. I was actually surprised too how well it worked on mobile.

CLICK HERE TO CHECK IT OUT!!